1918 McKelvey Rd, Maryland Heights, MO 63043
+1 314-434-5959 | [email protected]
Stories & Tips

The Imo's Pizza Blog

Recipes, stories, pizza culture, and behind-the-scenes glimpses into what makes St. Louis-style pizza truly one of a kind.

Freshly baked St. Louis style pizza with Provel cheese
Featured
June 12, 2025 Chef Marco Rinaldi 8 min read Pizza Culture

The Secret Behind Provel: Why St. Louis Pizza Stands Apart

For over six decades, Imo's Pizza has been synonymous with one thing that sets us apart from every other pie in America — Provel cheese. This creamy, melt-in-your-mouth blend of Swiss, cheddar, and provolone isn't just a topping; it's the soul of St. Louis-style pizza. We explore the history, craftsmanship, and passion that goes into every slice we serve, and why locals and visitors alike keep coming back for more.

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